HUBTALK #2 – Leveraging a trusted community
From integrating new services and adding value to your existing products to pushing your APIs in a trusted marketplace and boosting your revenue, the concept of Marketplace or ecosystem banking is getting traction in the digital era. Today, in the second “HUBTALK” (the first one focused on the need to apply UX rules within tech environments), let’s dive into the sense of community, discuss the business development and communication topics, and of course check out the top 5 reasons to join LUXHUB’s revisited Marketplace!
An ever-growing need for innovative services
Nowadays, digital solutions are flourishing all over the place, whether as innovative financial services or pure tech products dealing with data, blockchain or artificial intelligence. End-customers are offered many choices and are likely to pick the products and services that best serve their needs, at the right price, while keeping in mind the importance of what they experience using the very product.
Companies, on the other hand, are aware of such market trends. To attract new customers, and retain existing ones, they need to be innovative, to integrate technology and offer new features within their current products or create new ones by partnering with subject matter expert companies. Several options and business models are offered to them, and one key element – and business enabler – is the use of APIs (Application Programming Interfaces), within a trusted community, to move and innovate faster, create additional revenue, and of course, suit the changing needs of their customers.